Postcards from Hawaiʻi

Pink pancakes. Goth slug. The logical endpoint of Sexy Baby.

The terrestrial hub of O‘ahu’s north shore is Foodland. The grocery store has a great logo, with the “F” doubling as the handle of a shopping cart:

Is there an obvious term for this in design? Where the form of a letter is incorporated into a related image? The only other example I can think of is the Goodwill logo, with its g resembling half of a smiley…